The book explores video-based, corneal-reflection eye trackers, highlighting their accessibility and affordability. It delves into various intriguing applications across fields such as human factors, collaborative systems, virtual reality, and marketing. By examining these diverse uses, it showcases the technology's potential impact on understanding user behavior and enhancing experiences in different environments.
The first book to provide an in-depth introduction to this topic and to offer instruction on how to set up and operate a system of this type. This book is divided in 3 parts, the first of which covers the relevant background information, including an introduction to the human visual system and key issues in visual perception and eye movement. The second part surveys eye tracking devices and gives a detailed introduction to the technical requirements for installing a system and developing an application program. The final part looks at potential application in areas such as human factors, collaborative systems, virtual reality, and marketing/advertising.