Marcel Keller Book order

Focusing on the impact of globalization, this seminar paper examines the automobile industry's significant role in the interconnected trade of goods and services. It highlights how the industry is deeply integrated into the global economy, emphasizing its influence on business management and corporate governance. The paper, graded highly at Coventry University, offers insights into the complexities and dynamics of the automotive sector within the broader context of international trade.

The paper explores the challenges multinational companies encounter due to cultural differences, particularly during mergers involving organizations from diverse countries and continents. Highlighting the impact of globalization, it emphasizes the significant changes required in organizational culture and awareness to successfully navigate these complexities. The analysis, based on a case study from Coventry University, provides insights into effective corporate governance in a globalized business environment.