Focusing on the emerging sharing economy, this seminar paper explores the critical role of trust in sharing enterprises. It reviews existing literature on trust within business contexts and the sharing economy, culminating in a trust-building framework tailored for online sharing services derived from recent research on Peer to Peer (P2P) trust. The discussion highlights various perspectives on the significance of trust in P2P marketplaces, leading to conclusions and future recommendations based on the analysis presented throughout the paper.
