Customer Value Generation in Banking
The Zurich Model of Customer-Centricity
- 220 pages
- 8 hours of reading
The book explores the transformative challenges facing the banking sector, driven by digitalization, customer demands, regulation, and economic volatility. It presents the 'Zurich model' for a customer-centric banking architecture, guiding readers in creating sustainable business models. The authors identify potential pitfalls in customer behavior and offer strategic tools to enhance financial service value. Key factors for executing a successful transformation process in the modern banking landscape are also discussed, providing a comprehensive roadmap for industry adaptation.
