The paper explores the impact of the European economic and monetary union and the Euro's introduction on market globalization. It highlights the increased competition faced by companies due to the removal of trade barriers, while also presenting opportunities for growth. A key focus is the necessity for businesses to maintain liquidity, especially in challenging economic conditions, emphasizing the importance of effective financing and financial planning to meet short-term obligations.
The introduction of the Euro and the European economic and monetary union has intensified market globalization, leading to increased competition for businesses as trade barriers dissolve. This environment presents both challenges and opportunities for growth. A critical focus is on capital requirements and maintaining liquidity, particularly during economic downturns. Effective financing and financial planning become essential for companies to navigate these pressures and ensure they can meet short-term obligations.