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Kimberly Elam

    January 1, 1951

    Kimberly Elam is an author and educator whose work delves into the realms of graphic design and design education. She explores methods by which words can transcend their didactic meaning to become images, and visually illustrates the connections between classic proportioning systems and contemporary design disciplines. Elam's writings emphasize principles of organization and the creation of visual languages, particularly in typography and composition, offering innovative approaches to understanding and learning these systems. Her publications aim to make complex design concepts accessible through clear methodologies and visual illustrations.

    Grid Systems
    Geometry of design
    Typographic systems
    Geometry of Design 2nd Ed
    Introduction to Three-Dimensional Design
    Women's Romantic Theatre and Drama
    • Women's Romantic Theatre and Drama

      History, Agency, and Performativity

      • 304 pages
      • 11 hours of reading

      This collection features insights from prominent critics across Britain, North America, and Italy, focusing on women's contributions to theater during the Romantic period. It highlights influential figures like Elizabeth Inchbald and Joanna Baillie while addressing themes such as women's history plays, ethics, sexuality, and the politics surrounding drama and performance. Additionally, it explores the roles of women as managers and producers, emphasizing their significant yet often overlooked impact in the theatrical landscape of the time.

      Women's Romantic Theatre and Drama
    • Introduction to Three-Dimensional Design provides graphic design students with an often overlooked but essential body of knowledge. It challenges the student to clearly communicate the three-dimensional principles of art and design with intent and meaning through drawings and three-dimensional models. Each of the four projects is carefully crafted and meticulously detailed to focus on the key concepts, from initial sketches through experimental prototypes to the final model solution: "Mask", for example, employs contrast as a means of intensifying communication through juxtaposition, while "Wire Icons" transforms the continuous graphic line from two to three-dimensions to capture volume and space. The book's objective is to enable students to deeply internalize, learn, and understand the elements and principles of three-dimensional design.

      Introduction to Three-Dimensional Design
    • Geometry of Design 2nd Ed

      • 143 pages
      • 6 hours of reading
      4.1(52)Add rating

      The very first volume in our acclaimed Design Briefs series is now available in a revised and updated second edition. Geometry of Design is a comprehensive overview of the principles of proportion and composition. Using detailed diagrams and vellum overlays, author Kimberly Elam clearly illustrates how naturally occurring systems of measurement create symmetry, order, and visual balance in a broad spectrum of successful modern designs. From Bauhaus posters to Mies van der Rohe's Barcelona Chair and the Volkswagen Beetle, Geometry of Design illuminates fundamental design concepts while offering valuable insight into the methodology of history's great artists, designers, and architects

      Geometry of Design 2nd Ed
    • Typographic systems

      • 159 pages
      • 6 hours of reading
      4.1(187)Add rating

      Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems , Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems , explores eight major structural frameworks beyond the grid including random, radial, modular, and bilateral systems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each system from the structured axis to the nonhierarchical radial array is explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.

      Typographic systems
    • Geometry of design

      • 96 pages
      • 4 hours of reading
      4.1(513)Add rating

      At last, a mathematical explanation of how art works presented in a manner we can all understand. Kimberly Elam takes the reader on a geometrical journey, lending insight and coherence to the design process by exploring the visual relationships that have foundations in mathematics as well as the essential qualities of life. Geometry of Design-the first book in our new Design Briefs Series-takes a close look at a broad range of twentieth-century examples of design, architecture, and illustration (from the Barcelona chair to the Musica Viva poster, from the Braun handblender to the Conico kettle), revealing underlying geometric structures in their compositions. Explanations and techniques of visual analysis make the inherent mathematical relationships evident and a must-have for anyone involved in graphic arts. The book focuses not only on the classic systems of proportioning, such as the golden section and root rectangles, but also on less well known proportioning systems such as the Fibonacci Series. Through detailed diagrams these geometric systems are brought to life giving an effective insight into the design process.

      Geometry of design
    • Grid Systems

      • 112 pages
      • 4 hours of reading
      3.9(1084)Add rating

      Kimberly Elam argues that all great graphic design is based on a grid, even if only to subvert it. Illustrated with over 100 examples, this text explores the potential of grid based design and demonstrates how grids can underlay truely creative typography.

      Grid Systems
    • Keir Elam showed how this new 'science' could provide a radical shift in our understanding of theatrical performance, one of our very richest and most complex forms of communication.

      The Semiotics of Theatre and Drama
    • Gestaltungsraster

      • 120 pages
      • 5 hours of reading

      In ihrem Bestseller Rastersysteme zeigt Elam wie viele der visuellen Beziehungen, die gutes Design ausmachen, auf Proportion, Symmetrie und anderen geometrischen Systemen basieren. Jetzt richtet Elam ihre Aufmerksamkeit auf eines der am meisten vorkommenden und vielleicht am wenigsten verstandenen Systeme der visuellen Organisation, das Raster. Rastersysteme, ein grA1/4ndlich recherchiertes Buch mit A1/4ber 100 informativen Beispielen vom Bauhaus bis zur zeitgenAssischen Nikewerbung, vermittelt dem Leser einen weiten Aoeberblick A1/4ber Prinzipien des Schriftlayouts und zeigt darA1/4ber hinaus auf, wie man typografische Kompositionen Schritt fA1/4r Schritt analysieren kann. Elam schlAgt Designstrategien vor, die A1/4ber pure Funktion hinausgehen und mit deren Hilfe Raster als ein Mittel wahrhaft dynamischer Kommunikation verwendet werden.

      Gestaltungsraster
    • W Siatkach, czyli zasadach kompozycji typograficznej Kimberly Elam z przenikliwością analizuje najpowszechniejszy, a zarazem najbardziej wyrafinowany i rzadko właściwie rozumiany system organizacji wizualnej: siatki modułowe. Siatki rozwiewają nieporozumienia narosłe wokół projektowania za pomocą siatek modułowych. Publikacja ta z pewnością na stałe zagości w programach kursów poświęconych typografii. Be a Design Group Młodym projektantom i studentom siatki modułowe wydają się skomplikowane, statyczne i sztywne. W Siatkach Elam rzuca wyzwanie tym stereotypom, pokazując, w jaki sposób korzystać z tego systemu w praktyce. Speak Up

      Siatki, czyli zasady kompozycji typograficznej
    • Pisanie na klawiaturze, poruszanie myszką lub rysikiem to jedyne wrażenia dotykowe, jakich doświadcza wielu projektantów w dzisiejszym cyfrowym świecie. Wprowadzenie do projektowania przestrzennego zachęca do zmiany tego trendu, dostarczając studentom niezbędnej wiedzy na temat zasad projektowania przestrzennego. Do tego celu wykorzystuje analizę rysunków i tworzenie modeli. Każdy z czterech projektów opisanych w książce – będących wynikiem serii eksperymentów edukacyjnych – został tak opracowany, aby skupić się na najważniejszych pojęciach: skali, proporcji, równowadze, rytmie, akcentowaniu i harmonii. Projekt Maska wykorzystuje kontrast jako sposób na wzmocnienie komunikacji; Symbole z drutu przenoszą graficzną linię ciągłą z dwóch do trzech wymiarów; Papierowe jedzenie łączy teksturę i kolor z uproszczonymi kształtami w trójwymiarowych reprezentacjach produktów spożywczych; projekt Akrylowe ptaki wykorzystuje nakładające się płaszczyzny, aby uchwycić objętość i przestrzeń modelowanego obiektu. Każdy projekt omówiony w tej książce – pierwszej tego rodzaju, skierowanej do studentów wzornictwa i sztuki – pozwala zrozumieć i zastosować w praktyce zasady projektowania przestrzennego.

      Wprowadzenie do projektowania przestrzennego