Edmund Jerome Mc Carthy Books

Basic Marketing
A global-managerial approach
763 pages
27 hours of reading
3.3(8)Add rating
Published by Richard D. Irwin, Inc., US, 1993, written by E. Jerome McCarthy and William D. Perreault, Jr.
Applications in Basic Marketing
Clippings from the Popular Business Press
256 pages
9 hours of reading
This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week,Wall Street Journal,and Forbes. The articles are sorted by chapter and coordinate with the organization of the text
Základy marketingu
511 pages
18 hours of reading
Tato kniha prezentuje "základy" marketingu. Hlavním cílem bylo usnadnit studentům pochopení těchto velmi důležitých základů - "přístupnost" byla hlavním záměrem. Základy marketingu jsou zkrácenou verzí knihy Basic Marketing

Basic Marketing