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Edmund Jerome Mc Carthy

    Základy marketingu
    Applications in Basic Marketing
    Basic Marketing
    • 2001

      Applications in Basic Marketing

      Clippings from the Popular Business Press

      • 256 pages
      • 9 hours of reading

      This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week,Wall Street Journal,and Forbes. The articles are sorted by chapter and coordinate with the organization of the text

      Applications in Basic Marketing
    • 1990

      Basic Marketing

      A global-managerial approach

      • 763 pages
      • 27 hours of reading

      Published by Richard D. Irwin, Inc., US, 1993, written by E. Jerome McCarthy and William D. Perreault, Jr.

      Basic Marketing