"What do people in the United States and Europe think about the rich? There are several thousand books and articles on stereotypes and prejudices directed at minorities, women, the people of other nations, and even the poor. In contrast, there has only been sporadic research into stereotypes about the rich and no comprehensive, scientific study on this topic has yet been published-until now. What We Think When We Think about Wealth examines attitudes about wealth and the wealthy in four industrialized western countries: The United States, Great Britain, Germany, and France. Consisting of three parts, this book surveys the literature about stereotypes and prejudices; reports on original survey data, which used identical questions to survey residents of four countries regarding various aspects of their attitudes toward wealth; and examines the important role the media plays in forming opinions on wealth and the rich. This book aims to examine how we think about a minority that, while undeniably powerful, can still be the subject of negative stereotypes, prejudice, and scapegoating-often with dire effects for us all"-- Provided by publisher
Rainer Zitelmann Books







The Power of Capitalism
- 256 pages
- 9 hours of reading
An exploration of capitalism and its power to create growth and prosperity all over the world.
The book offers valuable insights into achieving success and wealth through the life stories of 50 remarkable individuals. It explores their unique journeys, highlighting the principles and strategies they employed to overcome challenges and reach their goals. Readers can expect to learn from diverse experiences and gain inspiration to apply these lessons in their own lives, making it a practical guide for personal and financial growth.
The most comprehensive study of the super rich -- how they think, behave and make money.
Hitler
- 496 pages
- 18 hours of reading
Presents convincing evidence that it was Hitler's political strategies and arguments, which built his unprecedented support among the German people.
In Defense of Capitalism
- 464 pages
- 17 hours of reading
The book tackles ten prevalent criticisms of capitalism, including claims that it causes poverty, inequality, and environmental harm. Rainer Zitelmann methodically addresses each objection, using historical evidence to argue that the failures attributed to capitalism stem from anti-capitalist policies. Additionally, it presents insights from a unique Ipsos MORI poll conducted across 21 countries, shedding light on global perceptions of capitalism in regions such as Europe, the USA, Latin America, and Asia.
Dare to be different and grow rich
- 326 pages
- 12 hours of reading
Dare to be Different and Grow Rich is an insightful and thought-provoking journey through 150 years of cultural and business history Packed with useful advice interesting facts and entertaining anecdotes the book offers a definitive philosophy for success This book is for everybody who has the courage to dream
How People Become Famous
- 210 pages
- 8 hours of reading
Focusing on the strategies of twelve successful self-promoters, this book reveals the techniques that propelled them to extraordinary fame. It explores their unique approaches to self-marketing, providing insights and lessons that can be applied by anyone looking to enhance their visibility and influence. Through engaging examples, readers will learn how to effectively promote themselves in today's competitive landscape.
Ich will
Was wir von erfolgreichen Menschen mit Behinderung lernen können
Nach seinem Bestseller Setze dir größere Ziele! beleuchtet Rainer Zitelmann in seinem neuen Buch wieder ganz ungewöhnlich erfolgreiche Menschen: Persönlichkeiten, die trotz Behinderung geradezu Übermenschliches geleistet haben. Ein Blinder, der die sieben höchsten Gipfel der Welt bestiegen hat, ein Weltreisender, der schon vor 200 Jahren blind 400.000 Kilometer zurücklegte, ein Motivationsredner ohne Arme und Beine, eine erfolgreiche Unternehmerin im Rollstuhl, eine Schriftstellerin, taubstumm und blind, sowie ein weltberühmter Schauspieler mit Parkinson. 20 faszinierende Porträts, die verraten, was man von diesen Erfolgsmenschen lernen kann!
Der Aufstieg des Drachen und des weißen Adlers
Wie Nationen der Armut entkommen
Nach 50 Jahren Entwicklungshilfe ist klar: Dieses Konzept im Kampf gegen die Armut ist gescheitert. Aber was hilft? Rainer Zitelmann zeigt am Beispiel von Vietnam und Polen, wie Nationen der Armut entkommen. Beide Länder waren Opfer verheerender Kriege, bei denen Millionen Menschen starben; in beiden Ländern wurden sozialistische Planwirtschaften errichtet, die das zerstörten, was der Krieg noch nicht zerstört hatte: Vietnam war eines der ärmsten Länder der Welt und Polen eines der ärmsten Länder Europas. Zitelmann schildert in dem spannenden Buch mit vielen überraschenden Details, wie Vietnam und Polen durch Wirtschaftsreformen den Kampf gegen die Armut gewannen und den Lebensstandard der Menschen sensationell verbesserten – und was andere Volkswirtschaften daraus lernen können.