Nach 1918 stützen sich zahlreiche Versuche, einen Begriff von der »Moderne« zu entwickeln, auf die Zuweisung neuer Sinnpotenziale an den Körper. In der Lebensreformbewegung wird der Körper zum Inbegriff von Natürlichkeit, der Wettkampfsport richtet ihn am Kriterium der Effizienz aus, und die entstehende Modeindustrie macht den Leib zur Ware. Die Kunst und die neuen Massenmedien bieten diesen Positionen ideale Foren zur Austragung ihres symbolischen Streits. Der bebilderte, umfangreiche Band führt die wesentlichen Körperkonstrukte der zwanziger Jahre erstmals zusammen und analysiert sie vom Maschinenmensch über die FKK-Ästhetik und den Mannequin-Körper bis zum Ausdruckstanz in mehr als 20 Ausprägungen.
Michael Cowan Books
Michael Cowan is a scholar dedicated to film studies, with a keen interest in the avant-garde, advertising, and modernity. His work delves deeply into visual culture, exploring its intricate connections to the societal and technological shifts of different eras. Through his research, he uncovers the complex ways film both reflects and shapes our perception of the world. His analyses are recognized for their meticulous detail and interdisciplinary approach.


Cult of the will
- 343 pages
- 13 hours of reading
Cult of the Will is the first comprehensive study of modernity's preoccupation with willpower. From Nietzsche's "will to power" to the fantasy of a "triumph of the will" under Nazism, the will--its pathologies and potential cures--was a topic of urgent debates in European modernity. In this study, Michael Cowan examines the emergence of "will therapy" and its impact on arts and culture in Germany after 1900. The book's five chapters lead readers through cross sections of modern German cultural history, including not only literature and aesthetics but also self-help medicine, economics, body culture, and pedagogy. Modernity's fixation on willpower helped prepare the way for fascism, but this trajectory is not Cowan's main concern. His focus falls rather on more widespread "technologies of the self" and their role in the effort to re-imagine agency for a modern subject caught up in increasingly complex systemic networks.