Odysea : od Pepsi k Apple
- 400 pages
- 14 hours of reading
Vyprávění špičkového manažera o moderní koncepci podnikání společností třetí vlny.
John Sculley Book order (chronological)
In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends