Explore the latest books of this year!
Bookbot

Heiko Schmolke

    Nachrichtendienstlicher Verfassungsschutz und das NPD-Verbotsverfahren
    Erfolg von Marketingstrategien bei homogenen Produkten
    Wahrheit und Politik in der Demokratie
    Commodity-Marketing der Stromversorger: Eine Analyse erfolgreicher Wettbewerber
    Change Leadership. Main Theoretical Approaches
    Contingency of Strategic Corporate Management
    • 2019

      Contingency of Strategic Corporate Management

      The Success of Facebook, Google and Co., and why Luck remains Predominant

      The study explores the significance of contingency in strategic corporate management through ontological and modal logical perspectives. It contextualizes current economic, societal, and scientific conditions to highlight its relevance. The paper outlines the meaning, purpose, and structure of strategic corporate management, providing a comprehensive overview of essential elements. Additionally, it distinguishes the contingency approach from the traditional situational approach, originally developed in the 1960s by British and American scholars, emphasizing its unique contributions to management theory.

      Contingency of Strategic Corporate Management
    • 2015

      Focusing on change leadership, this research paper explores its theoretical frameworks and the impact of a rapidly evolving economic and social landscape. It highlights the frequent neglect of interpersonal dynamics in managerial strategies during periods of change. The analysis distinguishes between leadership and management, emphasizing the necessity for leaders to adapt their approaches to effectively navigate change. The findings advocate for a deeper understanding of the human elements involved in organizational transformation.

      Change Leadership. Main Theoretical Approaches