Content-driven Commerce
Empirical Studies of the IT-enabled Convergence of Two Business Model Types. Dissertationsschrift
- 152 pages
- 6 hours of reading
The dissertation explores the intersection of content and commerce business models on the Internet, offering both theoretical and practical insights. It delves into how these models converge, analyzing their implications for businesses operating online. Through this investigation, the work aims to enhance understanding of the evolving landscape of digital business strategies.
