Andrea Ceron Books

Focusing on the role of social media in electoral campaigns, the authors conduct a meta-analysis to identify conditions that enhance the accuracy of social media-based electoral forecasts. By examining case studies from France, Italy, and the United States, they illustrate the effectiveness of 'Sentiment Analysis' in predicting electoral outcomes, highlighting its superior accuracy compared to traditional methods. This exploration reveals critical insights into the intersection of technology and political forecasting.

Focusing on intra-party politics, this book explores the internal dynamics of political parties and how they influence the authority of party leaders. It examines various party environments to determine the conditions under which leaders are constrained or empowered by factional interests, offering insights into the complexities of political governance and decision-making within parties.

This book illustrates how social media platforms enable us to understand everyday politics and evaluates the extent to which they can foster accountability, transparency and responsiveness. The first part focuses on accountability and tests whether the offline behavior of politicians is consistent with their online declarations, showing that textual analysis of politicians’ messages is useful to explain phenomena such as endorsements, party splits and appointments to cabinet. The second part concerns responsiveness. By means of sentiment analysis, it investigates the shape of the interaction between citizens and politicians determining whether politicians’ behavior is influenced by the pressure exerted on social media both on policy and non-policy issues. Finally, the book evaluates whether a responsive behavior is successful in restoring online political trust, narrowing the gap between voters and political elites. The book will be of use to students, scholars and practitioners interested in party organization, intra-party politics, legislative politics, social media analysis and political communication, as well as politicians themselves.

Questo libro esplora l'analisi del "sentiment" online attraverso le tecniche di analisi testuale applicate ai social media. Discute come le informazioni in Rete possano aiutarci a comprendere fenomeni sociali, dai mercati finanziari alle malattie, analizzando casi specifici come la felicità degli italiani e le campagne elettorali del 2012-2013.