Alexander Brem Book order

Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics. Relevant for both academics and practitioners, this volume answers how organisations can develop innovative approaches from a perspective that encompasses technological advances, changes in the market and individual entrepreneurs.

This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of innovation management such as user innovation, crowd sourcing and crowd funding, as well as social media. In line with the constant globalization of innovation, the first volume of Revolution of Innovation Management offers a variety of international perspectives on these topics with illustrations and analysis coming from Asia, America, and Europe.

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike.

Both innovation management and entrepreneurship have evolved separately, with minimal interaction. However, they can be viewed as integral components of a holistic macro-model that encompasses the entire process from idea management and opportunity recognition to successful commercialization. Initially, the focus is on innovation management, while entrepreneurial skills become more crucial in later stages. This work by Alexander Brem, based on his 2007 doctoral dissertation, introduces a compelling macro-model of innovation and entrepreneurship in its first chapter, helping to frame the scientific questions explored in subsequent sections. The second chapter revisits the established market-pull versus technology-push debate, presenting empirical evidence that integrating both perspectives may be key to success. A standout feature of the book is found in chapter three, which presents the concept of integrated idea management, highlighting innovative elements supported by empirical findings from an exploratory study. This comprehensive approach not only bridges the gap between two distinct fields but also offers valuable insights into the dynamics of innovation and entrepreneurship, making a significant contribution to both academic discourse and practical application.