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The thesis explores psychological principles within the context of work, business, and organization. It aims to analyze how these principles impact workplace dynamics and employee behavior. The research, conducted at Cardiff University, presents findings that contribute to understanding organizational effectiveness and employee motivation. Emphasizing practical applications, the study offers insights for improving workplace environments and enhancing productivity. The work is presented in English and received a commendable grade of B+.

Corporate identity is crucial for companies in today's fast-paced society, encompassing elements like corporate culture, branding, communication, and design. Effective management of these aspects helps define a company's essence to both itself and the public. It influences how customers and employees are treated and shapes responses to external factors such as demographics, economics, politics, and technology. The manifestation of corporate identity can be seen in communications, architectural styles, interpersonal interactions, and even uniforms, as exemplified by airline cabin attendants.

Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B+, Cardiff University (University), 29 entries in the bibliography, language: English, abstract: Just a few years ago Ryanair was a tiny, impoverished Irish airline trying unsuccessfully to compete with Aer Lingus using a handful of elderly turboprop planes. In 2003 its share price is so high the company is worth more than British Airways, and with the unlikely business model of selling seats for as little as 99 Pence for the privilege of flying to airports perhaps fifty miles outside the cities they purport to serve, Ryanair has become the most profitable airline in Europe. It is also an airline whose phenomenal success has never been too far from controversy, whether it is its militant lack of sympathy for its passengers when their flight is delayed or cancelled, its robust approach to industrial relations, or indeed the industrial language favoured by its charismatic and buccaneering chief executive, Michael O′Leary. (Creaton, 2005) The following questions will critically evaluate the Ryanair phenomenon and its future prospects with taking the European airline industry into consideration.