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The 2015 Audio Branding Awards took place in Berlin at Humboldt University. On the Award day, the finalists of the Awards, selected by an international expert jury, presented their best-practice cases to the international expert audience. At the following Award gala, the winners were announced. On the Academy Day, four half-day workshops with education opportunities for newcomers and professionals were offered. Topics included basics of audio branding, licensing and legal matters and testing music in advertising. In this Yearbook, you will find the proceedings of the Audio Branding Awards. It contains a comprehensive summary article, award case studies, articles about licensing and legal matters, testing music in advertising and music and return on investment.

The Yearbook contains the proceedings of the Audio Branding Congress 2012 that took place at Oxford University. Included are impressive award case studies of brands like Nokia, Dell, Harrods and The Linde Group, contributions from the scientific Call for Papers, and a comprehensive documentation of the branch study Audio Branding Barometer 2012 among others.

Building off the past two years of growing international interest, the 2011 Audio Branding Congress made the leap from Hamburg, Germany to New York City. The congress was held at Columbia University's Faculty House on November 17, 2011. The motto of the congress was "Stay Connected - Sound Global." Setting this motto, it was important to stress this new phase of the activities of the Audio Branding Academy - leaving Hamburg to become even more international - to sound global. "Stay Connected - Sound Global" also refers to the new developments and future prospects of building brands on mobile devices and apps by using sound. This Yearbook contains articles about the Audio Branding Congress 2011 and its presentations. Included are impressive jury-selected award case studies (Swiss financial company UBS, the city of Vienna, Brazilian pharmaceutical manufacturer Airela, Brazilian water company Sabesp), contributions from the scientific Call for Papers 2011, and a comprehensive documentation of the branch study Audio Branding Barometer 2011. Additionally, an International Directory of Audio Branding suppliers is included.

Music and advertising - a combination that causes some people to associate fantasies of omnipotence, and causes others to be afraid of unwanted manipulation. What is behind all this? Are there hidden persuaders and subliminal advertising? Or is it "only" about emotionalizing brands? On November 14th 2009 the first Audio Branding Congress took place in Hamburg, Germany, and brought together audio branding experts and interested people from all over the world. These proceedings summarize and supplement the presentations of the Audio Branding Congress 2009. Moreover, participants of the panel discussion describe their experiences in the audio branding industry and highlight certain aspects that are of particular importance. Among the authors are luminaries like John Groves (Groves Sound Communications), Prof. Carl-Frank Westermann (MetaDesign/University of the Arts, Berlin), Ruth Simmons (soundlounge), Julian Treasure (author of the book Sound Business) and Walter Werzowa (Musikvergnuegen). Additionally, the Audio Branding Academy Yearbook includes an international directory of audio branding suppliers.