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Paul Gillaerts

    Flámska identita: Mýty a skutočnosť
    Researching discourse in business genres
    Genre Variation in Business Letters
    • Genre Variation in Business Letters

      • 407 pages
      • 15 hours of reading

      The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, interest in this genre has increased once again, because of the digital format of the letter. E-mail has partially taken over the multiple functions of the traditional business letter and bypassed, again partially, the fax. However, the letter has also survived in its written form.Since the 1990s, genre theory has been receiving a lot of attention, both in academic and pedagogical circles. Discourse analysts have increasingly discovered the importance of the genre concept for the understanding of discourse. Not only do we get a better understanding of the linguistic characteristics (register, lexico-grammatical features) of texts, but we also become aware of their macrostructures which appear to be organised according to genre expectations and conventions rooted in the socio-cultural context. This evolution is also reflected in the different research approaches to the business letter, as shown by the various chapters of this volume.

      Genre Variation in Business Letters
    • The contributions of this volume approach the genres of employee, CEO and organizational communication from different angles. They analyze how the author’s position in the company influences the construction of these genres, what content and linguistic style characterize them, and how the discourse of these genres is related to other resources. They look at linguistic and rhetorical strategies in a range of communicative settings: email correspondence among (male versus female) co-workers, collaborative writing of formats in the workplace, leadership messaging by the CEO, financial disclosures for (non-)financial audiences and expressions of the corporate philosophy. Two methodologies in particular are prominent in the genre-based chapters: corpus analyses and case studies.

      Researching discourse in business genres
    • Flámska identita: Mýty a skutočnosť

      • 146 pages
      • 6 hours of reading

      Obsah: Flámska identita: mýty a skutočnosť, Cesta od belgickej identity k flámskej, Historický prehľad, Spája Flámsko a Holandsko rovnaká kultúrna identita ?, Začína sa to pravé pobelgičovanie, Anglo-americký pohľad na Flámsko, Pátranie po Flámoch, Flámska identita očami Nemcov, Vrchol vo Flámsku - Poner una pica en Flandes, Vu de France -A čo na to Francúzi ?, Rusi a Belgičania alebo hľadanie modrého vtáka, Rozhovor s Nahimou Lanjriovou, Ruský kľúč k flámskej identite, Valóni o Flámoch, Pocit individuality a pocit spolupatričnosti: Úvaha, Je Flámsko Katalánsko severu ?, Národná identita: "národ " a "štát", Interview s Francúzkou.

      Flámska identita: Mýty a skutočnosť