International Business: Competing in the Global Marketplace ISE
- 738 pages
- 26 hours of reading
The 14th edition of this influential textbook offers a comprehensive and practical approach to international business, making it suitable for both undergraduate and graduate courses. It emphasizes timely relevance and the application of concepts, ensuring that students gain a thorough understanding of the subject. The integrated progression of topics facilitates a cohesive learning experience, making it the leading choice in the field.

