Bjørn Lomborg is a Danish author and president of the Copenhagen Consensus Center think tank. He gained international recognition for his bestselling and controversial book, The Skeptical Environmentalist, where he argues that many costly measures adopted by scientists and policymakers to address global warming will ultimately have minimal impact on the world's rising temperatures. His work focuses on the economic assessment of environmental issues, proposing more rational and effective approaches. Lomborg calls for deeper consideration of the true costs and benefits of environmental policies.
Argues that many of the elaborate actions being considered to stop global warming are too costly and will have little impact, and suggests that society's focus should be on such immediate concerns as fighting HIV/AIDS and maintaining a fresh water supply