Crash Course
- 306 pages
- 11 hours of reading
Paul Ingrassia Books
Paul Ingrassia was an American journalist distinguished by a Pulitzer Prize. His career was deeply rooted in journalism, where he focused on detailed reporting and an investigative approach. He dedicated himself primarily to writing and editorial work within the news industry. His contributions lie in the depth and precision of his reportage, which left a significant mark on the world of news.
In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors. Comeback is a story propelled by larger-than-life characters Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.
