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José Enrique Rodó

    July 15, 1871 – May 1, 1917

    Rodó was a Uruguayan writer and politician who denounced pragmatic utilitarianism and 'Nordomania,' the Latin American attraction to North America. His work served as a powerful critique of what he perceived as a detrimental embrace of North American values and materialism, advocating instead for a preservation of Latin American cultural and spiritual identity. Through his writings, Rodó championed aesthetic and ethical ideals, urging a conscious resistance against the homogenization of culture. He remains a significant voice in Latin American intellectual history.

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