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Richard B. McKenzie

    January 1, 1942
    Microeconomics for MBAs. The economic way of thinking for managers
    An Anthropology of Deep Time
    The new world of economics
    Managing Through Incentives
    Microeconomics for MBAs
    Forest Craft
    • 2024

      Microeconomics for Managers

      Principles and Applications - Fourth Edition

      • 566 pages
      • 20 hours of reading

      This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.

      Microeconomics for Managers
    • 2022

      Forest School For Grown-Ups

      • 224 pages
      • 8 hours of reading

      A fun and informative handbook showing how adults can enjoy the benefits of forest schools and outdoor learning.

      Forest School For Grown-Ups
    • 2022

      Thanks to a relaxed but informative interview style, she has become one of the most respected F1 presenters and interviewers in the sport, with drivers requesting her for interviews because of her tough but fair approach. And motorsport fans still talk about Lee's funny but brilliant interviews with Sebastian Vettel over the years.

      Inside F1
    • 2021

      Wild Days

      • 160 pages
      • 6 hours of reading

      Perfect for inspiring kids to get out in the fresh air, this brilliant book is crammed full of outdoor activities and fun for children.

      Wild Days
    • 2020

      An Anthropology of Deep Time

      • 220 pages
      • 8 hours of reading

      Rethinking social theory through a rich engagement with landscape and the history of geology, this book explores our human relationship with the timescale of geological formation and shows how social life becomes disconnected from the ecological and geological rhythms on which it depends.

      An Anthropology of Deep Time
    • 2018

      Forest Craft

      • 160 pages
      • 6 hours of reading
      4.6(34)Add rating

      With an emphasis on safety and adult supervision, this book presents simple and fun projects that children can make and enjoy hours of play with afterwards - projects such as a kazoo, mini furniture, duck call, whimmy diddle, rhythm sticks and elder wand.

      Forest Craft
    • 2018

      A Brain-Focused Foundation for Economic Science

      A Proposed Reconciliation between Neoclassical and Behavioral Economics

      • 234 pages
      • 9 hours of reading

      This book argues that Lionel Robbins’s construction of the economics field’s organizing cornerstone, scarcity—and all that has been derived from it from economists in Robbins’s time to today—no longer can generate general consent among economists. Since Robbins’ Essay , economists have learned more than Robbins and his cohorts could have imagined about human decision making and about the human brain that is the lynchpin of human decision making. This book argues however that behavioral economists and neuroeconomists, in pointing to numerous ways people fall short of perfectly rational decisions (anomalies, biases, and downright errors), have saved conventional economics from such self-contradictions in what could be viewed as a wayward approach. This book posits that the human brain is the ultimate scarce resource, and that a focus on the brain can bring a new foundation for economics and can save the discipline from hostile criticisms from a variety of non-economists (many psychologists). 

      A Brain-Focused Foundation for Economic Science
    • 2016

      Microeconomics for MBAs

      • 640 pages
      • 23 hours of reading

      A sophisticated yet non-technical introduction to microeconomics for MBA students, now in its third edition.

      Microeconomics for MBAs
    • 2012

      The new world of economics

      • 559 pages
      • 20 hours of reading

      The New World of Economics, 6th edition, by Richard McKenzie and Gordon Tullock, represents a revival of a classic text that, when it was first published, changed substantially the way economics would be taught at the introductory and advanced levels of economics for all time. In a very real sense, many contemporary general-audience economics books that seek to apply the “economic way of thinking” to an unbounded array of social issues have grown out of the disciplinary tradition established by earlier editions of The New World of Economics. This new edition of The New World will expose new generations of economics students to how McKenzie and Tullock have applied in a lucid manner a relatively small number of economic concepts and principles to a cluster of topics that have been in the book from its first release and to a larger number of topics that are new to this edition, with the focus of the new topics on showing students how economic thinking can be applied to business decision making. This edition continues the book’s tradition of taking contrarian stances on important economic issues. Economics professors have long reported that The New World is a rare book in that students will read it without being required to do so.

      The new world of economics
    • 2012

      This book reveals surprising reasons for America's weight gain, and explores such consequences as higher fuel consumption and greenhouses gases, growing health insurance costs, reductions in the wages of heavy people, and reenforcement of rescue equipment.

      Heavy!