"Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising"--Provided by publisher.
Focusing on the evolution of advertising creativity, the book delves into significant historical, cultural, and philosophical discourses that have shaped modern perspectives. Andrew McStay examines how these influences contribute to the understanding and practice of creativity in advertising today, offering insights into the complex interplay between cultural narratives and creative expression.
Exploring privacy through the lens of various philosophers, McStay presents innovative concepts and terminology, such as "affective breaches" and "zombie media." Drawing from thinkers like Arendt, Kant, and Marx, the book challenges traditional notions of privacy and offers a fresh perspective on its implications in contemporary society. By synthesizing these philosophical insights, McStay enriches the discourse surrounding privacy, making it relevant for modern readers.
What can philosophy tell us about privacy? Quite a lot as it turns out. With Privacy and New Media and Affective Protocol Andrew McStay draws on an array of philosophers to offer a refreshingly novel approach to privacy matters. Against the backdrop and scrutiny of Arendt, Aristotle, Bentham, Brentano, Deleuze, Engels, Heidegger, Hume, Husserl, James, Kant, Latour, Locke, Marx, Mill, Plato, Rorty, Ryle, Sartre, Skinner, Spinoza, Whitehead and Wittgenstein, among others, McStay advances a wealth of new ideas and terminology, from affective breaches to zombie media. Theorizing privacy as an affective principle of interaction between human and non-human actors, McStay progresses to make unique arguments on transparency, the publicness of subjectivity, our contemporary techno-social condition and the nature of empathic media in an age of intentional machines.Reconstructing our most basic assumptions about privacy, this book is a must-read for theoreticians, empirical analysts, students, those contributing to policy and anyone interested in the steering philosophical ideas that inform their own orientation and thinking about privacy.
Providing a comprehensive overview of both the theory and reality of privacy and the media in the 21st Century, Privacy and the Media is not a polemic on privacy as good' or bad', but a call to assess the detail and the potential implications of contemporary media technologies and practices.
Drawing insights across ethics, philosophy, and policy, Automating Empathy offers a critical exploration of technologies that sense human emotions and argues for a pluralistic reconceptualization of empathic technologies to better reflect the intimate dimensions of human life.