Paul Roetzer champions innovation in marketing and agency development, focusing on building tech-savvy, efficient, and profitable firms. His work emphasizes the integration of technology with public relations and content strategies to create influential marketing approaches. As a vocal advocate for change, he explores how modern agencies can leverage digital tools to surpass traditional models. Roetzer's insights offer a forward-thinking perspective on the evolution of the marketing industry.
"Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"-- Provided by publisher