Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business.
Paul Roetzer Books
Paul Roetzer champions innovation in marketing and agency development, focusing on building tech-savvy, efficient, and profitable firms. His work emphasizes the integration of technology with public relations and content strategies to create influential marketing approaches. As a vocal advocate for change, he explores how modern agencies can leverage digital tools to surpass traditional models. Roetzer's insights offer a forward-thinking perspective on the evolution of the marketing industry.
"Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"-- Provided by publisher
The Marketing Agency Blueprint
- 237 pages
- 9 hours of reading
Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge.