"AHD is my absolute go-to for anything relating to procedures and the skin. There is nothing she does not know. Her integrity and passion for our industry paired with her journalistic excellence and tenacity are exactly what is needed at a time when science and facts are routinely being ignored for marketing and spin. I am so very grateful that she continues to share her vast wealth of knowledge with us all. I trust her implicitly." Caroline Hirons, facialist, skincare- and beauty-industry expertAs seen in The Sunday Telegraph, Stella magazine The ultimate insider’s guide to understanding skin ‘The best £10 you can spend on your face’Which skincare products will work best for you? Leading UK beauty journalist Alice Hart-Davis piles all her knowledge into this book to help you understand what really works when it comes to skincare.Using the right skincare is key to achieving a fresher-looking face. But which products should you try? Which ingredients are just hype? What’s best for wrinkles, pigmentation or rosacea? Can good skincare delay the need for tweakments? This is an expert guide to this fast-growing field.Alice Hart-Davis is a multiple award-winning journalist and one of the UK’s leading writers on skincare. For 20 years she has had a ringside seat as skincare has moved from being “hope in a jar” into the realms of high science. She has interviewed scores of brand founders, formulators and dermatologists. She has reported on all the new miracle creams and “beauty-science breakthroughs” and this book tells you what she has learnt along the way.This book is anyone who is curious about modern skincare – what’s fact, what’s hype and what’s opinion - so that they can work out what’s best for their skin.anyone who wants advice about which products would work best for them based on their budget, skin type and concerns.anyone who wants to understand more about skincare science - the high-tech ingredients used, how they work and what makes some products more effective than others.anyone who wants to build a skincare regime but doesn’t know where to start.This book will tell what great skincare can do for your skin – and what it can’t.the seven key rules for keeping your skin clear, healthy and in good shape.which products can help most for specific concerns like acne or rosacea - and how to put them together into an easy-to-follow regime.whether we should worry about “toxins”, “nasties” and “clean beauty”why a skincare routine doesn’t have to be complicated in order to be effectiveThe book consists of three Part 1 explains what you need to know to get the most benefit from modern skincare Part 2 teaches you the seven crucial rules for looking after your skin. It also tells you the best skincare products that Alice has discovered at low, medium and high price pointsPart 3 explains how to put these rules into a workable daily skincare regime. In part 3 you’ll also find answers to the 12 biggest questions about skincare concerns, from wrinkles and rough skin to rosacea and melasma.There is a comprehensive glossary and index which make it easy to search out answers to specific questions.
