The problem of online disinformation is only getting worse. Social media may well play a role in the the US 2020 presidential election and other major political events. But that doesn't even begin to describe what future propaganda will look like. As Samuel Woolley shows, we will soon be navigating new technologies such as human-like automated voice systems, machine learning, 'deep-fake' AI-edited videos and images, interactive memes, virtual reality and augmented reality. In stories both deeply researched and compellingly written, Woolley describes this future, and explains how the technology can be manipulated, who might control it and its impact on political strategy. Finally, Woolley proposes strategic responses to this threat with the ultimate goal of empowering activists and pushing technology builders to design for democracy. We may not be able to alter how the internet was used to challenge democracy in years past but we can follow the signals to prevent manipulation in the future - and to use these powerful new tools not to control people but to empower them.
Samuel Woolley Books
Dr. Samuel Woolley is a leading voice in the study of disinformation, emergent technology, and life online. He was among the first to uncover the manipulative political uses of social media during global events, coining terms like “computational propaganda” and “political bot.” His work delves into how digital tools are employed to shape public opinion across various contexts, from elections to security crises. Woolley bridges the gap between the complex empirical impacts of digital manipulation and their effects on everyday life, informing policy and public discourse worldwide.




An in-depth exploration of social media and emergent technology that details the inner workings of modern propaganda
The Reality Game
- 288 pages
- 11 hours of reading
Digital propaganda expert Samuel Woolley shows us what will be the next frontier of fake news - a vastly more powerful wave of technologies that will be used to manipulate and control disinformation and disrupt the political process.
Bots – automated software applications programmed to perform tasks online – have become a feature of our everyday lives, from helping us to navigate online systems to assisting us with our online shopping. Yet, despite enabling internet users, bots are increasingly associated with disinformation and concerning political intervention. Used for both good and bad, bots are as diverse as their human makers. In this ground-breaking book, Monaco and Woolley offer the first comprehensive overview of the history of bots, tracing their varied applications throughout the past sixty years and bringing to light the astounding influence these computer programs have had on how humans understand reality, communicate with each other, and wield power. Drawing upon the authors' decade of experience in the field, this book examines the role bots play in politics, social life, business, and artificial intelligence. Despite being a fundamental part of the web since the early 90s, the authors reveal how socially oriented bots continue to play an integral role in online communication around the world, especially as our day to day lives become increasingly automated. This timely book is essential reading for students and scholars in Media and Communication Studies, Sociology, Politics, and Computer Science, as well as general readers with an interest in technology and public affairs.