Zeynep Ton Books

This author explores the intricate relationship between human behavior and decision-making. Her work delves into the psychological underpinnings that influence our choices, seeking to uncover hidden motivations and cognitive biases. She examines how these factors shape both individual and collective outcomes, offering insights into how we can achieve more informed and effective decisions. Her analyses are grounded in rigorous research, providing readers with valuable tools for understanding the complexities of decision-making.