Mark Edmondson Book order

Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation--linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google Developer Expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get guidance on how to implement them. You'll learn: How Google Cloud integrates with GA4 The potential use cases that GA4 integrations can enable Skills and resources needed to create GA4 integrations How much GA4 data capture is necessary to enable use cases The process of designing dataflows from strategy though data storage, modeling, and activation

Philip Lloyd has to start again. So he rents a house in a quiet rundown seaside town less than an hour from his home. He’s trying to escape the past, but the past isn’t ready to let him move on. The creepy old house is the perfect place for him to write his next novel; or so he thinks. But the strange way the locals behave, and the mysterious things that start to happen, make him wonder if he’s made the right choice by moving to Greysands. This powerful, atmospheric, thought-provoking thriller keeps the reader engrossed and fascinated to the very last page. This second novel from the author of ‘The Beast of Bodmin’ is an exciting new departure and takes the reader into a deeply intriguing new world of suspense.

Man or beast? Jo Green is a heroine of the Devon and Cornwall Police. Thanks to Jo, OCD-plagued chess-player Vladek Boniek is serving thirty years for murdering four women close to Bodmin Moor. Jo, a police constable at the time, caught him. She's now a detective. Her new career is accompanied by painful realisations about her personal life, which lead to the most serious emotional conflicts she's ever had to face. Meanwhile, on Bodmin Moor, six months after Boniek's conviction, new killings take place. Suspicions point to a phantom wild cat. But is a big cat really the culprit, or is a new Beast of Bodmin on the loose?