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Alexander L Fattal

    Guerrilla Marketing
    • 2019

      Guerrilla Marketing

      • 304 pages
      • 11 hours of reading
      3.9(14)Add rating

      This work looks into the Colombian government's efforts to demobilize rebel FARC fighters and transform them into the entrepreneurial subjects and consumer citizens. Anthropologist Alexander Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged in Colombia.--Supplied by publisher.

      Guerrilla Marketing