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Focusing on a critical intercultural incident within a medium-sized German company, this seminar paper analyzes the event through the lens of Geert Hofstede's cultural dimensions. Conducted via an interview with a company executive, the study aims to understand the complexities of cross-cultural interactions in a business context. The findings culminate in actionable recommendations, providing insights into effective corporate communication strategies for navigating similar challenges in the future.

Focusing on the importance of effective tools in communication, this seminar paper explores their significant role in enhancing public relations, advertising, marketing, and social media strategies. Drawing on a Hungarian proverb, it emphasizes that the right tools can streamline efforts and improve outcomes. The paper, graded 1.5, showcases research conducted at the University of Ulm in 2021, highlighting contemporary practices and methodologies in the field of communications.