Asomi Ithia is a practitioner deeply immersed in product management and marketing across a spectrum of organizations. His career has spanned the entirety of the product lifecycle, driven by a commitment to understanding customer needs and delivering tangible value. This hands-on experience naturally fuels his passion for writing, where he distills his insights and methodologies. Through his published works and community engagements, he endeavors to enrich the practices of others in the field.
Focusing on the journey of managing products post-launch, this guide provides essential tools and insights for navigating new opportunities and challenges. It equips readers with the knowledge needed to assess their current market context and make informed decisions to advance their products effectively.
In a new series, Asomi Ithia provides a straight-talking approach to the range of activities required to create, deliver and manage products. In Mastering the Product Role, Asomi describes the various functions of product management, and outlines its uses in different organisational contexts.
Product management starts here. Before building and managing products in mid- to-large organisations, product people need to understand the organisation's aims, strategies and culture and what they mean for them.