Gabriella Lukacs traces how young Japanese women's unpaid labor as bloggers, net idols, girly photographers, online traders, and cell phone novelists was central to the development of Japan's digital economy in the 1990s and 2000s.
Gabriella Lukacs Books
Gabriella Lukács is a cultural anthropologist whose work delves into the impact of mass media, new technologies, and capitalism on shaping subjectivity and labor in contemporary Japan. She critically examines how these forces influence neoliberal governance and consumer culture. Her approach bridges theoretical concepts with a deep understanding of social and cultural transformations. Lukács offers a unique perspective on the complex interplay between technology, economics, and the human experience.
Scripted Affects, Branded Selves
- 267 pages
- 10 hours of reading
An exploration of Japans television culture focused on primetime serials called trendy dramas, popular primetime serials featuring. well-heeled young sophisticates enjoying consumer-oriented lifestyles.