Alan Bradshaw Books

Alan Bradshaw is a Professor of Marketing at Royal Holloway, University of London, focusing his research and publications on the field of macromarketing. His work delves into the broader societal and ethical implications of marketing practices. Bradshaw explores how marketing shapes and is shaped by society, contributing to a deeper understanding of the intricate relationship between markets and the social fabric. His expertise offers valuable insights into critically examining contemporary marketing strategies and their consequences.