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Anna Rüttger

    Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla
    Inbound Marketing. Attracting customers without advertising
    High- and Low-Context Communication in an Intercultural Environment
    Factory Farming. Economical and ethical examination on poultry meat
    The International Charlemagne Prize of Aachen. Charlemagne as a suitable model for the European Unity?
    The telecommunication market in Germany. Regulation of natural monopolies
    • 2018

      High- and Low-Context Communication in an Intercultural Environment

      An Analysis of the Cultural Differences Between Germany and China

      The paper explores the varying communication styles across cultures, specifically focusing on Edward Hall's high-context and low-context communication framework. It examines the differences and similarities between German and Chinese communication practices, aiming to identify potential challenges arising from cultural disparities. By addressing key research questions, the study seeks to enhance understanding of intercultural communication and provide strategies for effective interaction with individuals from diverse cultural backgrounds.

      High- and Low-Context Communication in an Intercultural Environment
    • 2017

      Focusing on the ethical implications of factory farming, this seminar paper explores its significance in contemporary society and evaluates whether this production method meets societal needs. It addresses various issues surrounding the topic, providing a thorough analysis of the moral considerations involved in factory farming practices. The paper aims to contribute to the ongoing discourse regarding ethics in agriculture and the impact of industrial farming on society.

      Factory Farming. Economical and ethical examination on poultry meat
    • 2017

      The seminar paper examines Tesla's unique international marketing strategies, analyzing how the company differentiates itself in the automotive sector. It aims to uncover the methods Tesla employs to build trust with potential customers, particularly focusing on its vehicles, which are the core of its product line. Additionally, it touches on other products to provide a well-rounded perspective on Tesla's overall marketing efforts.

      Will Tesla turn the Whole Automotive Industry Upside Down? An Analysis of the International Marketing Activities of Tesla
    • 2016

      The paper explores government regulation of natural monopolies, aiming to ensure market fairness and promote competition for consumer benefit. It explains how a natural monopoly occurs when a single firm can supply a market more efficiently than multiple firms, often due to high fixed costs associated with infrastructure. The discussion highlights that while monopolies can be efficient, government intervention is crucial to mitigate potential negative impacts and maintain a balance within the market.

      The telecommunication market in Germany. Regulation of natural monopolies
    • 2016

      The International Charlemagne Prize, established in 1949 in Aachen, honors contributions to European unity and Western civilization, reflecting its historical significance as the first post-war award in Germany. Named after Charlemagne, the prize emphasizes ideational values over monetary value, offering a modest sum of 5000 euros, alongside a medal and official document featuring Aachen's oldest town seal. With over 55 awards given, it recognizes individuals or organizations that promote teachings essential to fostering unity in Europe.

      The International Charlemagne Prize of Aachen. Charlemagne as a suitable model for the European Unity?
    • 2016

      The paper explores the concept of Inbound Marketing, providing a clear definition and practical examples. It offers an overview of contemporary marketing strategies, emphasizing the shift towards engaging customers through valuable content rather than traditional advertising methods. The analysis highlights the importance of adapting to modern marketing practices in an increasingly digital landscape.

      Inbound Marketing. Attracting customers without advertising