Focusing on thematic analysis, this book provides an in-depth and practical guide for conducting research. It emphasizes accessibility, making complex concepts easy to understand for readers. The author presents clear methodologies and insights, ensuring that both novice and experienced researchers can effectively apply thematic analysis in their work.
Collecting textual, media and virtual data in qualitative research Virginia Braun, Victoria Clarke and Debra Gray; Part I. Textual Data Collection: 2. Short but often sweet: the surprising potential of qualitative survey methods Gareth Terry and Virginia Braun; 3. Once upon a time...: story completion methods Victoria Clarke, Nikki Hayfield, Naomi Moller, Irmgard Tischner and the Story Completion Research Group; 4. Hypothetically speaking: using vignettes as a stand-alone qualitative method Debra Gray, Bronwen Royall and Helen Malson; 5. 'Coughing everything out': the solicited diary method Paula Meth; Part II. Media Data Collection: 6. Making media data: an introduction to qualitative media research Laura García-Favaro, Rosalind Gill and Laura Harvey; 7. 'God's great leveller': talkback radio as qualitative data Scott Hanson-Easey and Martha Augoustinos; 8. Archives of everyday life: using blogs in research Nicholas Hookway; 9. Online discussion forums: a rich and vibrant source of data David Giles; Part III. Virtual Data Collection: 10. 'Type me your answer': generating interview data via email Lucy Gibson; 11. A productive chat: instant messaging interviewing Pamela J. Lannutti; 12. I'm not with you, yet I am... virtual face-to-face interviews Paul Hanna and Shadreck Mwale; 13. Meeting in virtual spaces: conducting online focus groups Fiona Fox.
Offering a practical approach to qualitative research, this guide equips students with essential tools to understand the rationale, timing, and execution of qualitative methods. It serves as a comprehensive resource for those engaged in qualitative studies or research projects, ensuring clarity and accessibility in the learning process.