Jon Kolko Books

I've taught design for 15 years, and when I started teaching, I felt very much like I was doing it wrong, and everyone would find out. Over time, I learned how to teach by building on the work of other great professors and through informed trial and error.This book captures what I've learned along the way - how to teach design, but more simply, how to teach. It will be useful for new professors and adjunct instructors who are just starting out. Creative directors will also find value in leveraging these approaches as they build out training for their internal teams. And, individual designers can utilize the methods and processes described here as they evolve their skills and advance their practice.

Offers readers fresh insights into Interaction Design and the connections between people and technology. This title explores how changes in the economic climate, an increased connectivity, and an international adoption of technology, affect designing for behavior and the nature of design itself.

"A new way to create-and then disrupt Industry disruption is no longer isolated to a unique product or service. Today's consumer needs engagement in order to be swayed to interact, connect, and buy your next offering. Achieve this and you'll achieve success. Sharp and refreshing, design insider and expert Jon Kolko offers a new view and usable process for conceiving and building powerful, emotionally resonant new products in this new book. In Well-Designed, Kolko-VP at MyEdu and Founder and Director of the Austin Center for Design--shows how deep, meaningful engagement happens when products and services are delivered in an authentic way, when consumers see them less like manufactured artifacts and more like good friends. The key is empathy-driven design thinking, using a process of storytelling and iteration, with results that provoke emotion, change behavior, and create deep engagement. Kolko, who has been engaged in this process of design for more than 15 years, now shares a concrete set of steps for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement. By following this process, readers will learn how to raise the role of design to a strategic competency"--