Christer Holloman Books

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services).

The inside information that marketers and social media practitioners have been dying to get their hands on. It seems like every day another self-appointed social media guru appears on the scene, offering to sell you his or her surefire cure for what ails you.

Gives you the tools to make a difference to your organisation's social media strategy development and delivery going forward. This title offers an educational programme written for experienced social media professionals.

Through a series of case studies you are invited to meet, and learn firsthand from, the people and teams that have delivered a number of very different innovations successfully across a diverse group of banks; big and small, long established and brand new, from the east and west! Banks featured Bank of America, BBVA, Citi, Crédit Agricole, Danske Bank, Deutsche Bank, ING, J.P. Morgan, Lloyds Bank, Metro Bank, N26, National Australia Bank, Royal Bank of Canada, Santander, Standard Chartered and Swedbank. This book will equip you with ideas, tools and actionable hands-on advice. You will discover the untold stories about how these banks delivered new solutions to consumers and businesses, products as well as services, across the spectrum of buy, build and partner. Here are some of the innovation challenges you can overcome by learning from those that already Once you have bought this book you can register on www.howbanksinnovate.com to access more in-depth material from all of the banks featured, full-length interviews and videos.

YOUR ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS. In this book Christer Holloman, bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best-kept secrets on how to grow your online retail business. - Discover how to grow your online business for short, medium and long term growth - Find out how to acquire customers, keep them and understand them - Use cost-effective sales, marketing and social media to build revenue and profile - Understand how to shape the customer journey and convert browsers into buyers - Ensure technology works for you by using the right platforms and software Plus - visit www.sell-online.co for free extra material such as more top tips, downloadable case studies, video interviews with those the experts features in the book, and more. How to Sell Online is your ultimate guide to online business, whatever the size of your company.