While ethical practice in any profession is guided by timeless philosophical perspectives, ongoing developments in technology, social media, and social contexts offer new challenges, especially in the field of public relations (PR). Ethical questions and dilemmas are inherent to public relations, and it is essential that practitioners act ethically. Public relations professor Patricia J. Parsons explores the key ethical concerns present in the PR world today and offers practical tips and guidance in this updated third edition of Ethics in Public Relations. The book covers practicing respect and morality, authorship, conflict of interest, PR and the corporate ethics program, moonlighting, and the impact of whistleblowing. Additionally, there is a new section on sexual harassment, new chapters on social media, ethics in relation to blogger engagement, the development of internal organization image, and extended organizational reputation, and a completely revised section on leadership in PR.
Patricia J. Parsons Books
`Are you listening, outside world? I`m coming back. Are you listening?` For twelve long years Rachel Beckett has been in prison for the murder of her husband, Martin. A murder she swears she did not commit. For twelve long years she has been denied the touch and the love of her only daughter Amy. Has been forced to watch another woman raise and enjoy her child. Until, at the age of seventeen, Amy has insisted she never wants to see her real mother again. But now Rachel is free. And she is ready to take revenge... `A classy, riveting suspense by a writer who deserves to be up with the big names of crime fiction - Walters, Vine et al.` Bookseller `Brilliant. A star in the making.` Minette Walters `One of those rare authors who can successfully combine psychological insight, literary style and heart-stopping suspense.` Jeffrey Deaver