Koichi Iwabuchi Book order

This book discusses how the evolution of market-driven cultural globalization has reinforced the administration of national cultural borders in Japan. As a result of these processes, a particular kind of cross-border connectivity and exchange is embraced while cross-border dialogue and engagement with multicultural questions within Japan are discouraged.

Globalization is usually thought of as the worldwide spread of Western - particularly American - popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. This title explores how Japanese popular culture circulates in Asia.