Lisa Wegener Book order

Recent advancements in understanding the human brain have revived interest in the subconscious, particularly its influence on decision-making and consumer behavior. Gary Zaltman's research highlights the significance of subliminal motivations in purchase decisions. By reframing the subconscious as "the implicit," this essay explores its role in shaping approximately 95% of our thoughts, emphasizing its importance to neuroscientists, neuroeconomists, and neuromarketers alike. The work reflects a growing recognition of the subconscious in communications and marketing strategies.

The paper explores the significant budget allocation of approximately six billion euros to the German Federal Ministry for Economic Cooperation and Development in 2010, marking a historical high. It examines the implications of this funding within the context of development politics, analyzing the effectiveness and challenges faced by the ministry in utilizing these resources. The discussion highlights the complexities of development aid and the ongoing debates surrounding its impact on global development initiatives.

Exploring the ancient polis, this seminar paper delves into the roots of democracy and its theoretical underpinnings. It examines how the political structures and practices of ancient city-states have shaped contemporary democratic thought. The analysis highlights the enduring influence of these early democratic models on modern political systems, emphasizing their significance in the ongoing discourse about democracy's evolution and application. Through a critical lens, the paper reflects on the complexities and challenges of implementing democratic ideals in today's society.