Lisa is passionate about helping marketing leaders cut through the noise to grow revenues and accelerate innovation. She applies mindful, strategic, and pragmatic leadership and planning models discovered and developed over decades. Innovative companies like Adobe and Hilton hire her for fresh insights and to formulate breakthrough marketing strategies. Her approach blends mindfulness with a data-driven world, inspiring her to create sustainable, customer-centric organizations.
How to Stay Present and Profitable in a Data-Driven World
Marketers face significant challenges in a data-saturated environment, overwhelmed by generative AI and competing demands. This landscape leaves many struggling to fulfill their roles as strategic leaders, as they are often underfunded and stretched too thin. The book addresses these pressing issues, highlighting the need for marketers to reclaim their strategic focus amidst the chaos.
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.