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Melanie Bobik

    Organic Agriculture in Poland: Chances and Challenges
    Variation in Scotland: The Linguistic Status of Scots Then and Now
    China's Tourism Industry: A Future Outlook
    The Grammaticalization of Verbs. Verbs as Sources of Grammatical Change
    Shakespeare's Hamlet in the Movies
    Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China
    • 2019

      Focusing on the concept of grammaticalization, this research paper explores the idea that frequent repetition in discourse is essential for the evolution of grammatical forms. It builds on Du Bois's assertion that grammars reflect common speaker behavior, emphasizing that foundational concepts significantly influence this process. The study, conducted at the Free University of Berlin, highlights the relationship between language use and grammatical development, providing insight into the underlying mechanisms of linguistic change.

      The Grammaticalization of Verbs. Verbs as Sources of Grammatical Change
    • 2014

      China is turning into one of the world's largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China's emerging middle class offers tremendous potential. The market's healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders' guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.

      Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China
    • 2013

      Organic Agriculture in Poland: Chances and Challenges

      A Future Outlook for an Emerging Sector

      The report examines the Polish organic products industry, highlighting its above-average quality as noted by the Supreme Chamber of Control. It delves into the industry's opportunities and challenges, the regulatory framework governing organic products, and the entities responsible for certifications. This comprehensive analysis provides insights into the dynamics of doing business in Europe, particularly in the context of organic markets.

      Organic Agriculture in Poland: Chances and Challenges
    • 2012

      Entering the Wine Industry in China

      Possible Marketing Strategies

      • 68 pages
      • 3 hours of reading

      The thesis explores the rapid transformation of China into a major food and beverage market, driven by a burgeoning middle class and an urban consumer base with increased disposable income. It highlights the rising demand for premium products, particularly wine, which has gained popularity as a status symbol. The work also discusses the health benefits associated with red wine, influencing consumers to shift from traditional Chinese alcoholic drinks to wine, indicating a significant cultural and market shift in beverage preferences.

      Entering the Wine Industry in China
    • 2010

      Shakespeare's Hamlet in the Movies

      The Perception of Hamlet's Ghost in Zeffirelli, Kozintsev and Olivier

      The supernatural element in Hamlet, particularly the ghost of the murdered king, serves as a catalyst for the tragedy. This seminar paper explores the ghost's ambiguous nature and its pivotal role within the play. By tapping into contemporary beliefs about ghosts, Shakespeare crafts a narrative rich in uncertainty and complexity, prompting ongoing debate about its themes and interpretations. The analysis highlights how this enigmatic figure contributes to the enduring intrigue of the play, making it a timeless subject of literary study.

      Shakespeare's Hamlet in the Movies
    • 2010

      China's Tourism Industry: A Future Outlook

      Tourismus in China: Status Quo und Perspektiven

      The essay explores China's anticipated rise as a dominant force in global tourism by 2020, as projected by the World Tourism Organization. It discusses China's potential to be the largest host country for tourists and its position as the fourth-largest source of outbound tourists. The analysis reflects on the implications of this shift for South and Southeast Asian studies, emphasizing the significance of China's evolving role in the tourism landscape.

      China's Tourism Industry: A Future Outlook
    • 2010

      The linguistic status of Scots is characterized by its ambiguity, reflecting a rich and distinct history that sets it apart from Standard English. This seminar paper explores the unique features of Scots, highlighting its evolution and the complexities surrounding its recognition and use in contemporary society. The discussion emphasizes the importance of understanding Scots not just as a dialect but as a language with its own identity and historical significance.

      Variation in Scotland: The Linguistic Status of Scots Then and Now