irin Atakan-Duman Book order

Focusing on the motivations behind the adoption of family holding organizations in Turkey, the book highlights the significance of normative priorities over utilitarian reasons. It explores how early adopters aimed to perpetuate family legacy, ensure welfare for family members and shareholders, and gain moral legitimacy. Through the lens of institutional and social identity theory, the findings suggest that owners and executives prioritize normative factors, shaping an identity that values these principles above practical considerations.

This study contributes to this growing literature by analyzing public and private banks in Turkey's banking sector with more than 300 branches and investigates the role of public relations and corporate social responsibility practices in constructing their organizational identities. In order to analyze the banks' organizational identity, this research examines their corporate websites through a thematic content analysis. The focus of this study is organizational identity construction and how public relations and corporate social responsibility (CSR) practices support and enhance this process. The study brings a relatively different theoretical perspective to the field of public relations through its focus on social identity theory. This research reveals that regardless of its core business functions, an organization has to communicate non-economic social concerns such as social responsibility for constructing a legitimate identity and sustaining it.