Daniela Schröder Book order

The essay explores the implications of the phrase "SUUM CUIQUE," translated as "Jedem das Seine," used in a 2009 advertising campaign for coffee brands ESSO and TCHIBO. It highlights the historical context of the phrase, particularly its association with the Buchenwald concentration camp, where it was inscribed as a mockery of Jewish prisoners. The author critiques the ad writers for their potential ignorance of this dark history and reflects on the ethical responsibilities in language and marketing.

Exploring the concept of the Sublime, this seminar paper delves into the relationship between nature and American Gothic literature of the 19th century. It examines how natural elements evoke awe and terror, shaping characters' experiences and reflecting broader cultural themes. The analysis highlights the interplay between beauty and horror in the natural landscape, providing insights into the psychological and philosophical dimensions of the Sublime as portrayed in Gothic texts.