Balbir B. Bhasin Book order

Offering a practical and comprehensive approach, this guide serves as a valuable resource for readers seeking to enhance their understanding of the subject. It includes step-by-step instructions, expert tips, and real-world examples to facilitate learning and application. The content is designed to cater to both beginners and those with prior knowledge, ensuring accessibility for all. Additionally, it emphasizes actionable strategies and insights, making it a useful tool for personal or professional development.

Eight in 10 people say a company's commitment to a social issue is important in deciding where to work. Communicating Business Responsibility offers an exhaustive toolbox of the most effective instruments for communicating social and environmental business performance. Chapter cases provide rich practice coverage and connect concepts and solutions for day-to-day business realities. The contents present an integrated marketing communication perspective, which allows the reader to organize communication tools into a coherent management framework for marketing, communication, public relations and sustainable business practitioners alike. Only the combination of cause-related and social marketing, strategic stakeholder assessment and internal and external communication, informal and formal sustainability can provide the appropriate marketing and communication mix necessary to communicate about grasping market opportunities, attracting and motivating employees, and boosting company reputation.

Focusing on the business environment in ASEAN countries, this practical guide provides insights into navigating diverse economies. It equips readers with the tools to assess risk factors effectively, enabling informed decision-making for success in the region.