Tom Funk Book order

Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program is for the manager who already knows something about social media and wants to roll up his or her sleeves and get down to business.

Focusing on the transformative nature of Web 2.0, this book explores its impact on online culture and technology, detailing how major companies like Google and Amazon have pioneered innovations. It emphasizes that even small businesses can leverage new trends and open-source tools to enhance their online presence. Readers will find actionable ideas to implement Web 2.0 best practices effectively, aiming to attract customers and boost profitability in a rapidly evolving digital landscape.