Cor Molenaar Book order

Transforming business models from supply-driven to demand-driven is explored through the lens of digital technologies and big data analytics. Key topics include the significance of digital leadership, the impact of Artificial Intelligence, and the influence of platform firms on business model evolution. The book provides insights into how organizations can adapt to the changing landscape by leveraging these modern tools and strategies for effective transformation.

The book explores the transformative impact of technology on business and society, highlighting the shift from "doing digital" to "being digital." It emphasizes the confusion stemming from the clash between old and new models and the need for deeper understanding of these changes. It predicts an increase in partnerships and collaboration among organizations, leading to the formation of new digital business ecosystems. The insights provided aim to guide readers through the complexities of this transition, ultimately fostering success in a rapidly evolving landscape.

Exploring the evolving landscape of retail, this book highlights the motivations behind customers' shopping choices, emphasizing that they seek practicality, attractiveness, and enjoyment. Drawing on extensive research, Cor Molenaar, a prominent figure in marketing and technology, provides insights into what modern consumers desire and offers strategies for retailers—whether online, physical, or hybrid—to effectively attract and engage them. This guide is essential for retailers, IT and marketing professionals, and advertising agencies looking to thrive in today's market.

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. This book summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach.

Consumer behaviour is changing. New technologies, demographic and social changes account for an increasing demand for certain types of product and services, and different ways of accessing them. Old fashioned shopping seems to be on the way out - but is it really?