How does one make sense of YouTube? This book presents an accessible, yet critical introduction to reading YouTube. It is designed primarily for classroom use that develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.
Exploring the intersection of digital media and critical theory, this book delves into the evolving landscape of media criticism in the digital age. It examines how digital platforms shape public discourse and influence cultural narratives. By analyzing various forms of digital content, the author highlights the importance of critical engagement with media technologies, encouraging readers to reflect on their impact on society. The work combines theoretical insights with practical examples, making it a valuable resource for students, scholars, and media practitioners alike.