Andrew Wileman Book order

Driving Down Cost is packed with real-life, international case studies and practical techniques for implementing cost reduction programmes in a period of chaos in the markets and worldwide recession.

Examining the evolution of retail branding, this book highlights how retail and 'own label' brands have surpassed traditional producer brands like Coca-Cola, reshaping the consumer goods landscape. It offers actionable strategies and implementation programs aimed at fostering strong retail brands for competitive advantage and enhanced financial performance. Through global case studies, particularly from the USA, Europe, and Japan, the authors provide insights into branding strategies across various market sectors, addressing the future of retailing in the twenty-first century.